In a groundbreaking initiative, I led a campaign to persuade Costcutter, a leading UK retailer, to become the first in the country to adopt compostable bags. The campaign was driven by a commitment to sustainability and reducing plastic waste on campus.
Responsibilities:
Campaign Strategy: Developed and implemented a comprehensive campaign strategy, including stakeholder engagement and media outreach.
Collaboration: Worked closely with Costcutter management, environmental organizations, and university officials to advocate for the switch.
Awareness Raising: Organized events, petitions, and social media campaigns to raise awareness about the environmental impact of plastic bags.
Achievements:
Success: Successfully convinced Costcutter to adopt compostable bags, making it the first retailer in the UK to do so.
Environmental Impact: Reduced plastic waste on campus by 60%, setting a precedent for other retailers to follow.
